Episode 31 How To Rewire Your Identity with Cindy Koehler

What if your thoughts aren’t really yours?

In this powerful episode, Luke sits down with transformational coach and author Cindy Koehler to explore the hidden patterns that shape who we are, and how to break free from them. Cindy shares how most of us are unconsciously replaying the same 90% of thoughts every day, and why true transformation requires more than discipline, it demands an identity shift.

Drawing on 40 years of meditation, neuroscience, and coaching, Cindy explains how to rewire your mind, redefine success, and create lasting change in how you think, feel, and live.

This is the kind of conversation that will make you stop, reflect, and rethink what “growth” really means.

Key Takeaways: 

• Most of your daily thoughts are just yesterday’s beliefs on loop, and you can change the script.

• Real transformation starts when you’re willing to look at the parts of yourself you’d rather avoid.

• It’s not about doing more, it’s about being more aligned with what actually matters.

• Meditation isn’t about escaping the noise; it’s where your new identity starts to form.

• Change feels hard because your nervous system is learning a new way to be, and that’s where freedom lives.